Social media marketing is one of the best ways to market and promote your brand and business. However, your social media marketing campaign will work only when you have a huge following. Eve when you have a huge following, you will have a limited reach. Therefore, the only option left is advertising. If you want to run ad campaigns, either for sales or traffic, consider using social media sites, over other digital marketing methods. That’s because they have a huge active users, thus, their reach is very huge. However, you need to be very careful when you are running ads. Facebook has 3 billion users but not all of them are your customers, Facebook is used all over the world except a few countries, however, not all people are your customers. Therefore, you need to be careful on audience targeting and geo targeting.