There isnāt any new techniques. The same techniques that have worked for the past couple of years still work now.
Here are some advanced techniques from SemRush though.
Hereās a list of 13 advanced SEO techniques you can use to boost your siteās organic rankings and traffic.
www.semrush.com
1. Improve Your Contentās Time to Value
In SEO, time to value is the time it takes for a user to gain value from a piece of content.
And your contentās time to value should be short.
2. Build Out Topic Clusters
A
topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another.
Topic clusters provide comprehensive coverage of a topic. Which improves topical authority and enables your readers to have their queries (as well as any follow-up queries) satisfied on your site.
3. Leverage Strategic Internal Linking
Internal linking (linking from one page on your site to other pages on your site) is one of the most underrated SEO tactics.
4. Maximize Your SERP Real Estate
You can increase search visibility and take traffic away from your competitors without even improving your ranking in search.
How?
By increasing your search engine results page (
SERP) real estate to make your site stand out more in Googleās search results.
5. Leverage Paid Ads for Link Building
Link building is one of the most difficult, time-consuming aspects of SEO.
Yet even in 2024, itās still one of the most important.
But what if there were a safe way to get backlinks without spending a ton of time?
Fortunately, there is. And itās Google-approved (and encouraged).
6. Steal Featured Snippets
Getting featured snippets is another way to maximize your SERP real estate and ensure youāre getting as much organic traffic to your content as possible.
Featured snippets appear in position zero. Meaning theyāre above all other organic results in the SERP.
They also take up
much more space than a normal organic result.
7. Start A/B Testing
A/B testing enables you to test different variations of elements within your content to find whatās most effective.
Not only can A/B testing lead to better SEO performance, but it can also help you achieve other goals like increased conversions, leads, or session durations.
Identify pages on your website that are important to your business.
8. Diversify Your Visuals
Visual elements attract the eye and engage your users.
Engaged users stay on your site longer and are less likely to bounce. Which can help you rank higher.
9. Leverage Unlinked Mentions for Link Building
Unlinked brand mentions are opportunities to painlessly and ethically build valuable backlinks.
An unlinked brand mention is whenever someone mentions your brand online without providing a link.
10. Remove or Repurpose Underperforming Content
Every piece of
quality content on your website should serve a purpose: to rank and bring in traffic, convert leads, acquire backlinks, boost your authority, etc.
To ensure your content is serving a purpose, you should continually evaluate its performance.
Content that isnāt serving a purpose should be removed or repurposed.
11. Find and Fix Keyword Cannibalization Issues
Keyword cannibalization (when multiple pages compete and harm each otherās SEO potential) isnāt about keywords. It happens when you have two or more pages that target the same
intent.
The reality is that you can have more than one page optimized for the same keyword (or a highly similar one). As long as they're targeting different intents.