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šŸ” SEO Insights New Technique in SEO

Discussing search engine optimization techniques and questions.
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There isnā€™t any new techniques. The same techniques that have worked for the past couple of years still work now.

Here are some advanced techniques from SemRush though.

1. Improve Your Contentā€™s Time to Value​

In SEO, time to value is the time it takes for a user to gain value from a piece of content.

And your contentā€™s time to value should be short.

2. Build Out Topic Clusters​

A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another.

Topic clusters provide comprehensive coverage of a topic. Which improves topical authority and enables your readers to have their queries (as well as any follow-up queries) satisfied on your site.


3. Leverage Strategic Internal Linking​

Internal linking (linking from one page on your site to other pages on your site) is one of the most underrated SEO tactics.


4. Maximize Your SERP Real Estate​

You can increase search visibility and take traffic away from your competitors without even improving your ranking in search.

How?

By increasing your search engine results page (SERP) real estate to make your site stand out more in Googleā€™s search results.

5. Leverage Paid Ads for Link Building​

Link building is one of the most difficult, time-consuming aspects of SEO.

Yet even in 2024, itā€™s still one of the most important.

But what if there were a safe way to get backlinks without spending a ton of time?

Fortunately, there is. And itā€™s Google-approved (and encouraged).


6. Steal Featured Snippets​

Getting featured snippets is another way to maximize your SERP real estate and ensure youā€™re getting as much organic traffic to your content as possible.

Featured snippets appear in position zero. Meaning theyā€™re above all other organic results in the SERP.

They also take up much more space than a normal organic result.

7. Start A/B Testing​

A/B testing enables you to test different variations of elements within your content to find whatā€™s most effective.

Not only can A/B testing lead to better SEO performance, but it can also help you achieve other goals like increased conversions, leads, or session durations.

Identify pages on your website that are important to your business.

8. Diversify Your Visuals​

Visual elements attract the eye and engage your users.

Engaged users stay on your site longer and are less likely to bounce. Which can help you rank higher.

9. Leverage Unlinked Mentions for Link Building​

Unlinked brand mentions are opportunities to painlessly and ethically build valuable backlinks.

An unlinked brand mention is whenever someone mentions your brand online without providing a link.


10. Remove or Repurpose Underperforming Content​

Every piece of quality content on your website should serve a purpose: to rank and bring in traffic, convert leads, acquire backlinks, boost your authority, etc.

To ensure your content is serving a purpose, you should continually evaluate its performance.

Content that isnā€™t serving a purpose should be removed or repurposed.


11. Find and Fix Keyword Cannibalization Issues​

Keyword cannibalization (when multiple pages compete and harm each otherā€™s SEO potential) isnā€™t about keywords. It happens when you have two or more pages that target the same intent.

The reality is that you can have more than one page optimized for the same keyword (or a highly similar one). As long as they're targeting different intents.
 
The truth is that the fundamental principles of SEO always remain constant most of the time because they are like the foundation for everything but there are some other things which change once in a while. A very good example is all the search engine algorithm updates. Even social media platforms do make updates to their algorithms once in a while.
 
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