I agree.
I pay $100 a month for a Circle community.
I'm turning it into a paid community for my blogging brand. Of course, I'll be offering more than just general discussions, but the analytics of that community are amazing compared to anything else, even anything WordPress has to offer.
Most software platforms just provide a way to integrate into Google Analytics, and now, with GA4 being the new kid on the block, I bet a lot of those plugins aren't delivering the right data anymore.
I think I got an email from Google the other day saying Google Analytics Universal has quit tracking now.