Sometimes it works that way and a lot of people at the same time believe that using of internet to advertise product should only be done for digital products , probably with this reason they wouldn't want to bother themselves.Some businesses do really well even when they are not on the internet, especially local business ideas or handcrafts. A lot of people in my country have no idea or access on using the internet to promote their business but still use traditional advertising methods to get to their clients.