In the internet marketing world, especially around the topic of brands, we strive to build communities.
A community builds loyal relationships, trust, and easier conversion rates.
But with a forum, we automatically assume we've made a community just by launching.
But that isn't always the case...
A community isn't just software installed on a server... It's people who care about one other and feel like they all belong to what powers the platform.
So is your forum just a forum or have you built an actually community with the community?
A community builds loyal relationships, trust, and easier conversion rates.
But with a forum, we automatically assume we've made a community just by launching.
But that isn't always the case...
A community isn't just software installed on a server... It's people who care about one other and feel like they all belong to what powers the platform.
So is your forum just a forum or have you built an actually community with the community?