Is TV Advertising Still Effective

[Kane]

Creating an ad for the TV and running an ad campaign on TV costs a lot of money. Do you think TV advertising is still effective? CNN is the most watched TV channel with 133 million viewers and BBC is number 2 with 130 million viewers. Now compared this with Facebook’s 3 billion audience, Instagram’s 1 Billion, TikTok’s 1 billion audience. Despite the high cost of advertising, the audience reach for TV compared to digital platform is very low.

 

[Grant]

I think so. Look at the Super Bowl for example, getting an ad placed during that can cost you a boatload of cash, but your ad gets viewed by millions of people.

If you can get into local ads or ads in general, you could expand your traffic. But it works best in bigger markets like bigger cities and towns.