Very true, at the end of the day, creativity is the key. The funny thing if you decide to start something new to avoid competition. Others would see your idea and also do the same thing and trust me they would look for ways to make their own more unique. So its best to be creative in business, add features that others who are into the same business do not have.The human mind has been created to showcase one thing in diverse ways. It mignt be a similar product but you can turn up your wn products. Let there be something unique about that particular product, something peeople has never seen before.