The reason why it's crucial to reduce the cost of production in your business is because this helps to increase your profit making. It doesn't have to be to be competitive in the market but to make more from your business. If you're competitive in the market without making more profit, it's a hopeless competitiveness.Reducing the cost of production is definitely going to reduce the cost of items so many manufacturers would want to reduce the cost of production so that they can sell their items at a competitive price but it is better to maintain good quality.