investing into popular company is meant to be a promising business, but its unfortunate that the dividend, is calculated as low as possible, make being a petty shareholder not interesting. but, yet, i would strongly advice that one should get involve with a huge amount of money, hoping and praying that as the share price decreases, the company gains... Note, that situation is not a regular event, as any company's share price reduces when their profit falls and vice versal. business i risk the say, if you should get involve, get in it big, and who knows you could come out bigger