According to statista, a company that measures consumer and market data, Instagram is the world's 6th biggest social networking app based on the userbase. Instagram has 1.15 billion users as of October 2020. Instagram is still behind facebook (ranks first), youtube (ranks second), in terms of active userbase but it is one of the fastest growing social media app.
What does this mean to you as a marketer?
Well, it has a huge potential to make money.
How to get started with instagram monetization and making money?
First and foremost, you need to build a large following. You may buy followers from various social media service providers, however, buying followers is not recommended because the bought followers are just the number that does not interact with your content. When the followers do not interact with your content, you will not have likes, comments, link visit even when you have a large following.
If that is the case, what can you do? Try to build followers organically, by sharing useful and interesting content, using relevant hashtags, etc. The process is slow but surely rewarding. You can also advertise your instagram page or posts to gain traction
Once you have reached a certain number of followers, you may be approached by businesses. If that is not happening, pitch your marketing idea to various businesses. You will earn by doing sponsored posts, giving shoutouts, sharing videos, advertorials, etc.