Influencer Marketing on Social Media: Pros and Cons

[Sincerem]

Most of the influencers we see today having huge followers and boosting that they can make our products garner viral recognition. Aren't capable cos they manipulate database at times to deceive just to have our money.

 

[tyrim88]

I guess you are right there are so many influencers using fake modes to get more followers ,but i will suggest you nake research well and see how popular the infulencer is before doing the advert

There are many benefits when one make use of the right influencers,hich'll help to put out an awareness of his products or services out there,but most times some of them do purchase followers that are not real and even end up manipulating the system,and that is when you'll be short changed when you found out that your ads did'nt fly.

 

[Nurudeen]

This is really a good piece of information from you. If one can build a large amount of followers at the moment it can in turn make one earn some huge amount of money while promoting brands and products to the audience

 

[Lens]

That's exactly what happens, you have hit the nail on the head. Most of The social media influencers uses paid means to grow their followers. This is exactly what they do . I have personally got paid to follow social media accounts severally

 

[saoussen57651]

Reach influencer level is not something easy or can be done within a week it needs a lot of work and patience to reach this level and start generating revenues.

 

[skyliequiz]

It takes time to build trust, and people believe the influences they follow. As a result, when an influencer speaks highly about a business, their followers are more inclined to believe them. But on the other hand, If you do not work with the proper influencers, your brand's reputation will suffer greatly.

 

[eLdavis]

Truth be told, most new social media influencers, do not get their followers the normal way, most pay for their followers in other words majority of their followers are just there not cause they want to but because of the money. Advertising your products with the help of a social media influencer is a good one though.

 

[Setho]

Influencer marketing to a lot of surprise had now become a thing right now and its going to stay for a long time. The thing with I though is that you will take a long time to build.

 

[kayode10]

One of the benefit is that you are going to be with free product samples and services. This helps to minimise your expenses on commodity goods and some services. One of the downsides is that you are going to receive a negative review if the campaign is not successful.

 

[Senator]

With the right type if celebrities you use in your influencer campaigns and marketing in social media, will get a lot of reach and coverage, but it comes with a lot of heavy cost securing the service of such individual

 

[Dowenship]

People who have a lot of fan following on social sites like YouTube, Facebook, Twitter, Instagram, TiKTok, etc. are labeled as social influencers. Since these people have a huge following, they can help you market your product, service, or business. Whether you want to drive traffic to your site, or generate sales, you can try influencer marketing on social media.

Advantages of Influencer Marketing on Social Media

You can reach wide audience

Conversion rate is very high

Disadvantages of Influencer Marketing on Social Media

A lot of Infleuncers are building followers through paid mechanism like buying followers, etc.

A lot of Influencers manipulate engagement on their posts.

People who have a lot of fan following on social sites like YouTube, Facebook, Twitter, Instagram, TiKTok, etc. are labeled as social influencers. Since these people have a huge following, they can help you market your product, service, or business. Whether you want to drive traffic to your site, or generate sales, you can try influencer marketing on social media.

Advantages of Influencer Marketing on Social Media

You can reach wide audience

Conversion rate is very high

Disadvantages of Influencer Marketing on Social Media

A lot of Infleuncers are building followers through paid mechanism like buying followers, etc.

A lot of Influencers manipulate engagement on their posts.

I think i was read that buying followers can lead to parmanent deletion of account, how true is that and why are they banning or deleting account that is found to be buying followers.

 

[Kubiat-Abasi]

Influencer marketing on social media pros is that you would create an image for yourself, a brand name, and you'll have accumulation of different client and organisations that would like to work with you if your expertise is unique while the cons of this influencer marketing is that if a company fails to deliver what the package entails, all hands will be pointing at the online influencer which will bring a bad image and not always easy to redeem.

 

[Kvngsammy]

The pros outweigh the cons anyways but the major name of influencers I've seen these days is that they're not interested in providing quality information or content to their people. All they want to do is to get more people and keep advertising.

 

[Justin]

Why should spend money in hiring an influencer to market your products. Why not build following and become influencer marketer yourself. You can use the money that you are paying to the marketer to built your own following.

 

[Kaffyfolla]

What are the Pros of Influencer Marketing?

• It Helps You Reach a Relevant Audience.
• It Helps You Build Trust and Credibility.
• It Broadens Your Brand's Reach.
• It is Comparatively Less Expensive.
• The Cycle of Sales Gets Reduced.
• Marketers Can Save Time.
• Working with the Wrong Influencers Can Do More Harm than Good.

 

[greenie]

I guess you are right there are so many influencers using fake modes to get more followers ,but i will suggest you nake research well and see how popular the infulencer is before doing the advert

 

[Kane]

If you can find an authentic influencer marketer, you can actually drive traffic and sales. I was once working with a twitter infleuncer. I paid $5 per tweet and received at least 5 sales and over 2k traffic.

 

[kayode10]

One of the ways to market your product and services is to make use of social media influencer online. We have a lot of followers for a reason and they believe in whatever they promote. You can pay them to promote your products their followers and you are going to make a lot of sales.

 

[MikeHo]

For me pros:

- Good results as conversion rates is much better
- Build return traffic
- Helps in SEO

Cons:

- Low quality traffic
- Fake followers means no use of those people to visit your site.