Increase your Domain Authority (DA)

[Cedric]

Domain Authority (DA) is a score developed by Moz that predicts a website's likelihood of ranking in search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a better chance of ranking. To calculate DA, Moz uses a machine learning model that identifies the best algorithm to link their link data with ranks across thousands of search results.

The most critical factor that affects DA is backlinks. Backlinks can be high quality or low quality, and having more high-quality backlinks leads to a higher DA score. On the other hand, low-quality backlinks can decrease the DA score. Obtaining high-quality backlinks is crucial for improving DA, and we will cover this topic in detail separately.

The DA score is essential for SEO because search engines use it to determine a website's reliability and content's value compared to other websites. The higher the DA score, the more trust search engines have in a website's content.

 

[Jason]

I don't know if I would put my full trust in DA alone. It seems like I saw things that made me skeptical. I would prefer to look at a number of metrics besides DA and see if a site can do good on them all, or most of them.