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Importance of SERP Features in Digital Marketing

Kane

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When you search something on Google, search engine result page show you paid search result, organic search result, knowledge panel and SERP feature. If you see "people also ask"on the search engine result page, that is SERP feature. SERP feature is important in digital marketing because they increase search traffic for your site, boost brand awareness, and helps search discover your content.
 
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