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How To Get High Paying Ads From Your Ad Network

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Some ads pay you more than others. Let's take a look on the top 10 keywords in the UK based on the average CPC rate.
Insurance has an average CPC rate of $6.86), where as Marketing and Advertising has $3.49, and Internet and Telecom has $3.21. Likewise, Cryptocurrency gets average CPC rate of $1.82, Legal niche gets $1.81, Beauty and Skincare gets $0.71 and travel gets $0.67 on average. Similarly, Real Estate has $0.67, Health and Fitness has $0.60 and Automobile Dealership $0.58 on average.
If someone from the UK clicks on your insurance related ad, you can make $6.86 per click on average, however, if the same person clicks on automobile dealership ads, you will earn just $0.58 per click. You need high CPC ads on your site to earn better but how do you do that. I mean how do you get high paying ads from your ad network to display on your website?
 
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