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How to Find Your Niche

Joined
Jan 31, 2012
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www.shawngossman.com
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Finding your community's niche boils down to three questions:
  1. What is your biggest passions/interests in life?
  2. Is there an online presence for those passions/interests?
  3. What are your community goals?
Passion
You first have to determine your niche by knowing what your passions are. What can you do every day? What do you absolutely love? Write down 5 or 6 passions you have.

Mine are: Hiking, cycling, camping, writing, and kayaking.

Audience
Now look to the internet and see if there is an audience present for your passions. You particularly want to see if there are online communities for it. This could be forums, social groups, Quora, sub-Reddits, and other communities.

Determine if communities exist and write down whether they do or not.

If there isn't a community for it, trying to build one may be an ultimate failure. A lack of audience means that there probably really isn't one. It'll be more work than you want and it will likely fail in the end because there isn't an audience for it.

Goals
Now out of the five or six passions you listed, the ones with an audience, you need to choose the best one for your niche. The best way to do this is set goals. What do you want to get out of a community? What niche is likely to reach your goal? Has other communities in that niche easily reached their goals that are like yours?

Choose the best one and go with it.

What do you all think about this strategy? What's your niche?
 
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Would You Rather #9

  • Start a forum in a popular but highly competitive niche

    Votes: 9 27.3%
  • Initiate a forum within a limited-known niche with zero competition

    Votes: 24 72.7%
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