Step 1 - What questions do people have regarding your product or niche?
Put differently,
What problems are your target audience facing?
Step 2: Answer those questions like you were talking to a 9 year old.
keep it simple.
The purpose of content, is to help them *understand*
Don't try to show that you know book. Social media is not biology class.
Step 3: Create the content to fit the platform, and post it.
What I mean:
Youtube- Video
Instagram - Carousel, Picture, Video.
Etc.
It's that simple.