If you want to leverage the power of content marketing, use the following methods to create better content for your content marketing campaigns.
- Join online communities (forums, discussion boards, etc.) and get inspiration
- Check news and events and try to reflect the latest information in your content
- Use social media platforms and follow what's trending
- Make use of "people also ask" option that you can see on search engine result page
- Check your competitor's content.
- repurpose your high performing content
- make use of user generated content.