A Unique Selling Proposition (USP) is a statement used by businesses to describe their product, service, or business. USP explains why the business, product or service is better than others. If you want to create your own USP, you can follow the following process. Here's how to make one:
Understand what your customers need and want.
See what others, especially your competitors, are offering and find out what makes you unique.
Identify what you're really good at and use it in your statement
Discover what sets you apart from others, and summarize your uniqueness and benefits in a short statement.
Understand what your customers need and want.
See what others, especially your competitors, are offering and find out what makes you unique.
Identify what you're really good at and use it in your statement
Discover what sets you apart from others, and summarize your uniqueness and benefits in a short statement.