Reddit is among the most popular social media worldwide, with an estimated 55.79 million daily active users and 1.660 billion monthly active users in 2023. It was valued at US $10 billion in 2021, with advertising revenue contributing $350 million.
Discord is an online community platform featuring video, voice, and text chat and a separate server for different groups for users to communicate and socialize. It has more than 150 million monthly users ages 13 and above.
Is it possible to compete with these two giant social media companies when it comes to building and promoting a successful forum? Each requires just a single registration to then talk about anything across any subject. Anyone can create a discord server or subreddit and have access to - instant access - to millions of pre-registered users. How is it then possible for someone to launch and make successful a traditional internet forum?
My history is of forums back when there was little in the way of competition from the likes of social media. Forums were the ‘in vogue’ medium for internet communities to communicate. The likes of Facebook and Twitter made a dent in that. Discord and Reddit almost killed off forums.
My question is two-fold. First, how can one compete against such behemoths? Second, how have you ensured your forum is successful?