Innovation should be done on a product and services on a yearly basis based on the reviews gotten from the customer. You can do this by doing survey to know your customers opinion based on the product and services you are offering them.
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Yes, innovation is very important for business and if you want your product to sell well then innovation is very important. There will be some competitors who will give you a lot of ideas to leave you behind, so it is very important to bring you an invitation.Innovation plays a big role on business' success as it always offers something new. Cellphone brands are always in stiff competition because each phones always release new units every year with cool features. For instance, the apple & samsung competition and many other brands.
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