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How often do you update social media?

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I keep it automated with my news articles going to them as they are posted. I can't really figure out a good way to push topics to them and anymore it mostly seems like a bad idea to flood social media with links anyway.
 
How often do you update your social media for your community?
Typically any time I create a social media profile for a brand, I'll post at least 2 to 4 times a day. I use Buffer for X and the built-in scheduling tools for Meta products.
 

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