I sometimes share GIF and Memes, especially in my business page so that I can engage my potential customers. When I share GIFs and Memes, I always try to avoid the ones that are popular online. Even though you can easily find memes and GIFs online, I believe it's better to make your own.. If you can design graphics, you can create your own memes and GIF, however, if you are not a graphic designer, you can find online tools that can help you make memes and GIFs.