Setting goals for your marketing campaigns are important. You need to figure out what you want to achieve through your marketing. Do you want traffic or sales? Do you want to sell a lot right away or build your brand over time? Do you want to market online or offline? If you want to do online marketing, what platforms do you want to try? For offline marketing, what medium should you be using. In case you are thinking about hiring a famous person to promote your product, how do you determine your influencer? This like these will shape your strategy.