This is very true,it is very important for an intending business person to properlly conduct a market survay about the potential customers and the audience in the niche he has so choosen,and he needs to have the funding to execute his ideas.By conducting Market Research:- Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.