Profile
Your profile picture is what most people are drawn to when they first view your page. If you search for someone, that’s what appears. If you make an Insta story, your profile is shown at the top of your follower’s feed. How you present yourself says a lot about who you are and what your page is about. When they said that a picture is worth 1,000 words, they weren’t kidding! What to keep in mind when choosing a great profile picture for Instagram:
Smile! Sounds cheesy (pun intended) but a smile on your profile shows sympathy and friendliness. In a way, you are inviting people to your page, what better way to do that than with a great smile!
Colors make a difference. Studies have shown that colors like red or orange perform less and generate fewer views due to the harshness of the color. Our minds immediately think stop, caution, retreat. Instead, incorporate blues and purples, that are calming and warm.
If your Instagram Page is a business, showcase your brand logo! Make it clear to your followers who you are. A great brand logo will go far in recognition.
Bio
Your Instagram Profile should, in a few words, explain what you do, the problem you’re solving if you have a brand or business, and link to your specific service or product. If you’re a Youtuber for example, followers will visit your profile to click on your Youtube link! This is a great way to showcase yourself on multiple platforms. If there are multiple links you have, say a website, a Youtube, and a discount code,
Linktree is the best way to have all of those links on your profile at one time!
Highlight Covers
If you are not using the Instagram Highlights feature, you need to get on this train. Because Insta stories are used by over 500 million people every day, it’s important to save stories you make to your highlights section, and then encourage people to go back and view them on your profile page! This is one of the best ways to increase visits to your profile, and all you are doing is saving stories you think your followers would like to see again sometime.
Here’s an easy way to create beautiful highlight covers to your profile:
Step 1. Head over to Canva and search for Instagram Story.
Step 2. Choose your favorite background color for the highlight. Again, make sure it aligns with your brand or the shade of filter you use on your pictures.
Step 3. Add an element icon that symbolizes that specific highlight. If it’s food recipes, for example, you can choose an icon of an apple.