Encourage Likes & Shares
The way Facebook algorithm works, the more liked and commented on your Facebook post is the more eyeballs it will reach. One easy way to get something important out is to encourage your fans to like it or share it with their network. You can only do that with really great content. If the content is good, people will like it. But don’t ask for likes or shares, this could actually hurt you. If you’ve done a good job building a relationship with your fans you will see that this will be easy to achieve.
Have a thoughtful Instagram strategy.
Define your target audience
Create a consistent brand story and aesthetic.
Use keywords to appear in search
Use relevant hashtags to reach new users.
Craft a great bio and profile. .
Share engaging, high-quality content.
Write compelling captions