That's a very good point. If you can be sure if getting traffic. I mean quality traffic based on the specific nich your product or services is in, you won't be needing ads before you can make money on that websiteWebsite can make money without popup and popunder ads. All you need is run full-time affiliate marketing for your site, get the right presence for your website, being having enough traffic. Have a targeted audience that can purchase those products, so you make profit end from it.