Sometimes when we set up Facebook Ads, we may not get the desired results leading to a waste of money, making you wonder where you got it all wrong, but this has to do with a number of reasons such as
1. Choosing The Wrong Campaign Objectives - There are several campaign objectives to choose from such as:
Awareness
Conversion
Consideration
Deciding what objective to use depends on your aim or what you want to achieve from your advert.
2. Poor targeting - Knowing who your target audience is very important, when you target your audience poorly you'll certainly end up with poor or no results.
For example running a meat ad and targeting a vegetarian won't yield results!
3. Ad copy/ creative - Your ad copy needs to be so captivating and creative to grab anyone's attention so when it pops up on their feed they should never scroll past it. It should get them hooked to be able to watch all through the ad duration.
Video ads have proven to be high converting ad copies.
4. Sales copy
How convincing are your ads? if you're selling a product a video demo showing what the product does is a great way to convince a prospective customer
This is what will make anyone take an action, also discounts and offers such as free delivery are known to get conversions.
Finally Facebook ads are kind of like driving you get better with experience, keep testing different strategies and with time you'll identify the best strategy for your business.