Yes, there are several factors that have to be considered when going into business, one of it is:
Discrimination: In business, this factor could be a hind factor based on everyone opinion or mindset towards the business but it is very crucial we talk about it because it kills some business, discrimination could appear to so many in several ways, but in the real sense, practically, when you indulge or your staff discriminates any customer that, begins the starting point of downfall except the situation is look into properly because a human being will always react like one, when you get discriminated maybe due to dressing, speech people feel terribly bad and when they are to give feedback of your product they will definitely add that to it, and that will go long way in the business reputation because obviously they might be evidence in some circumstances, so let be careful in our business.