Facebook is banking on creators to entice Gen Z

[joelr]

Facebook began as a site for college kids 20 years ago, but has largely evolved into the social platform du jour for boomers.

By the numbers: Only about a third of teenagers used Facebook last year, per Pew Research, while 71% of those 50 and older were on the platform, according to the AARP. Over the last year, Facebook has been working to change that and bring young people back, Dane Glasgow, VP and head of product at Facebook, told Marketing Brew.

Earlier this year, the company hosted an event for creators, where it handed out pamphlets claiming that the site is “not your mom’s Facebook” and is instead “a hub for all things culturally happening in the platform’s underground.” It’s also working on updating the platform’s main feed to offer up content that’s more attractive to younger audiences, including Marketplace, Groups, and Facebook Dating, Glasgow said.

“The vision for Facebook is really around social discovery,” he said. When a younger user visits Facebook for a specific need, like buying a used couch or finding a date, the hope is that they’ll stay and scroll the platform.

https://www.marketingbrew.com/stori...king-on-creators-to-entice-gen-z-will-it-work

 

[Ravenfreak]

Most younger people prefer to use Tiktok these days. I do have a few coworkers who are Gen Zers who use Facebook, and I'm a millennial who uses it as well. Makes me wonder exactly what they have planned to help bring younger people back to the platform.

 

[cpvr]

Most younger people prefer to use Tiktok these days. I do have a few coworkers who are Gen Zers who use Facebook, and I'm a millennial who uses it as well. Makes me wonder exactly what they have planned to help bring younger people back to the platform.

I don’t see Tiktok users switching on over to Facebook. Tiktok has been having a strong hold on the younger crowd for years. Their pay rate for creators has been dominating. Facebook just doesn’t pay creators enough like Tiktok does. I have two sisters that are in the field.

 

[Cedric]

lol good luck turning the tide. It's too late, they can do whatever they want, it won't change.

There's too much alternatives that attracts the younger generation. Heck, even Facebook drove away their own audience at some point.

 

[Matt M]

My eldest son (16) has no interest in Facebook.

He mostly uses Snapchat for chat (not photos) and Instagram to connect with creators and influencers within his interests.

 

[Cedric]

My eldest son (16) has no interest in Facebook.

He mostly uses Snapchat for chat (not photos) and Instagram to connect with creators and influencers within his interests.

Curious, what does your son think about you being developer of IC? Does he have any interest in managing communities?

 

[Shortie]

I used to always be on Facebook, whether it was catching up with friends, playing games back when they had that option or just scrolling, I would always visit the site at least once a day, sometimes more. Nowadays I forget about Facebook unless something reminds me and instead find myself spending more time on forums.

It is a shame that youngsters don't use Facebook like they used to anymore but I don't think it's something that is going to change, not with places such as Instagram, TikTok, WhatsApp and even Snapchat now.