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eCPM?

digital help

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What is eCPM? The ads in my apps have an eCPM but I am not sure what that is.
See the image below for my eCPM and more.

Also is 34$ eCPM good or bad?
 
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$33.84 is a massive eCPM. eCPM stands for "estimated cpm (cost- per mille)". It gives you a rough guide of how much you would earn if 1000 people visited your site (or in this case download link). It is useful for comparison purposes and if you are spending money on advertising.
 

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