Does weather affect business & sales? It depends on the industry. For example, in the Retail and Food Industries, Certain months and “seasons” like Christmas might have peaked sales, while in January, sales targets will reach the bottom low in comparison with other months, as a result of customers having a more significant expenditure in Christmas and to put it simply, they’ve run of money to spend in the January Month. Can you think of any more examples, and do you think the time of year affects sales?