I have seen many businesses using really ordinary technology in order to promote business advertisements. This means using ordinary cameras and avoiding CGI technology. However, this does not mean that they do not use cinematography. They could create an advertisement at a specific place and this may also matter a lot.
Personally, my own business of poultry and fish farming doesn't require my using of cinematography for any reason whatsoever. I just try my best to make a good video and take good pictures that I make use of for my social media marketing. Using a good smartphone with a high pixel quality camera is all that I need.