Facebook is one of the best advertising platforms. Facebook offers different kinds of ads, for example:
- Cost Per Mille (mille is the Latin word for 1000)
- Cost Per Action (action refers to the product sale, lead generation, etc.)
- Cost Per Click (click stands for link visit)
- Cost Per Like (Likes on your page/posts)
- Cost Per Views (ad views on Facebook Videos)
These different kinds of Facebook ads are targeted towards different kinds of advertising campaigns. For example, if you only want an impression on your ads, CPM is the best, however, if you want people to click on the link on your ad, CPC ads are better. If you want video ads, you will have to choose between a 3-second slot and 10 seconds slot. Have you tried Facebook ads? What is your favorite way of advertising on Facebook