This is a great list of information about Bing Ads, for those of you who are perhaps using Google AdWords to promote your site, and are possibly looking for another network to supplement your advertising, or perhaps an alternative to AdWords:
http://www.wordstream.com/blog/ws/2012/09/12/bing-ads-facts
While overall volume from Bing Ads is significantly less than what you can get from AdWords, depending on what your budgets are, this may not be that big of an issue to begin with. The traffic quality is approximately the same in my experience with them.
As the link above points out, there are also some advantages, such as Bing Ads places more ads in the top spots than Google does. They also allow more characters in their ad titles. But a really big difference is that as long as you are spending at least $500 per month, you can get access to a Bing account manager to help you out. Google requires you to be spending at least $500k per year. In my experience, I've seen them get rid of our account managers even when we were spending more than this.
http://www.wordstream.com/blog/ws/2012/09/12/bing-ads-facts
While overall volume from Bing Ads is significantly less than what you can get from AdWords, depending on what your budgets are, this may not be that big of an issue to begin with. The traffic quality is approximately the same in my experience with them.
As the link above points out, there are also some advantages, such as Bing Ads places more ads in the top spots than Google does. They also allow more characters in their ad titles. But a really big difference is that as long as you are spending at least $500 per month, you can get access to a Bing account manager to help you out. Google requires you to be spending at least $500k per year. In my experience, I've seen them get rid of our account managers even when we were spending more than this.
