Uncertainty of the future. The success of a business usually depends on a business’ ability to take actions or create strategies based on certain predictions made from the current trends in the market. Unfortunately, the world we live in today is full of so many uncertainties mainly because of global economic struggles, changing market trends and environment, emergence of competitors, new marketing techniques, etc. Finance and business resource management. Many business owners are people with dreams or ideas, great at perceiving gaps in the market, at looking at the big picture and engaging in disruptive thinking but not so good with things like profit margins, finance management, resource management, cost reduction, cash flow.