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Blockchain infrastructure company Chain has entered into an undisclosed-sum advertising and promotional partnership deal with NBA team the Miami Heat to become their “official Web3 and blockchain infrastructure partner.” According to a press release shared with Decrypt, Chain and the Miami Heat intend to collaborate with the ambition of “bridging the gap between the sports industry and Web3 technology” for the audiences of both brands. The tie-up will also see Chain’s logo added to the Miami Heat shooting jersey, while Chain CEO Deepak Thapliyal plans to engage with the local commun ...
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