Good-Person
Captain Junkie
Your business name is just the identity of your business and the connection people are going to have with your business publicly. But that doesn't mean your business is going to be successful because there is a product behind your business name. It's when that product is very good that is what is going to make your business to be very successful and not only the name.
I think that it might be possible that initially your business may be able to catch the attention of people if you use a really unique name. However, the quality of the products and services are the main factors that may determine the success of your business in the long run.