Many years ago I was using a site called fanslave to earn money by following social media pages. One of the accounts I followed on Twitter was Lady Gaga. Before that I did not know who Lady Gaga was. Isn’t it surprising, someone like Lady Gaga was buying followers. Buying followers is a common practice. But if you actually want to grow, avoid the temptation to purchase followers. Artificially boosting your follower count undermines authenticity, which will result in ineffective marketing efforts.