As businesses fold up shop, they naturally stop advertising, which inevitably means that ad rates go down. This means that it won't cost your startup all that much to achieve local, national, or even international visibility. Some large companies, like Amazon or Zoom, lucked out because they provided a product or service that exactly matched a major need resulting from the pandemic. Large companies, however, find it difficult to change even under normal circumstances, and those that haven't lucked out have been caught flat-footed.
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As businesses fold up shop, they naturally stop advertising, which inevitably means that ad rates go down. This means that it won't cost your startup all that much to achieve local, national, or even international visibility. Some large companies, like Amazon or Zoom, lucked out because they provided a product or service that exactly matched a major need resulting from the pandemic. Large companies, however, find it difficult to change even under normal circumstances, and those that haven't lucked out have been caught flat-footed.