You can use different kinds of ads on your site to generate revenue, and CPM ads are one of the most common types of ads for website monetization. If you're using CPM or Cost Per Millie (Thousand) ads, you earn money based on the number of times ads are shown on your web pages. Number of times your ads are shown is called impressions. For example, if a visitor views 10 pages on your site and ads appear on each page, you have 10 ad impressions. Some advertisers count only unique impressions, which means one visit from one IP is unique impression, where as some advertisers count all impression. It doe snot matter whether your ads get clicks or not, as long as you are generating impression you will make money.
CPC or Cost Per Click ads work differently, you earn money when visitors click on your ads. Some advertisers offer both type of ads, CPM as well as CPC ads. While with CPC, you need more clicks to earn more, with CPC, you need more traffic. Unlike CPC ads, CPM ads don't rely on visitors clicking on the ads. Instead, you earn from CPM ads based on the number of impressions, or views, your website receive.
Here are some tips to maximize your earnings with CPM ads:
Increase Traffic: With CPM ads, more traffic means more earnings. Unlike CPC ads where high click-through rates matter, CPM ads pay you a certain amount for every 1000 visits, regardless of whether visitors interact with the ads or not. The only requirement is the visitors should be staying on your website for a certain time (10-20 seconds), to validate impression. Therefore, to earn better your focus should be on growing your traffic to boost your CPM earnings.
Target Top Tier Countries: Generally speaking, you earn more form CPM ads when you get traffic from the US compared to traffic from Nigeria. The CPM rate tends to be higher for traffic from tier one countries like the US, Canada, the UK, and Australia compared to tier 2, or tier 3. Therefore, aim to attract visitors from top tier countries to maximize your CPM earnings.
CPC or Cost Per Click ads work differently, you earn money when visitors click on your ads. Some advertisers offer both type of ads, CPM as well as CPC ads. While with CPC, you need more clicks to earn more, with CPC, you need more traffic. Unlike CPC ads, CPM ads don't rely on visitors clicking on the ads. Instead, you earn from CPM ads based on the number of impressions, or views, your website receive.
Here are some tips to maximize your earnings with CPM ads:
Increase Traffic: With CPM ads, more traffic means more earnings. Unlike CPC ads where high click-through rates matter, CPM ads pay you a certain amount for every 1000 visits, regardless of whether visitors interact with the ads or not. The only requirement is the visitors should be staying on your website for a certain time (10-20 seconds), to validate impression. Therefore, to earn better your focus should be on growing your traffic to boost your CPM earnings.
Target Top Tier Countries: Generally speaking, you earn more form CPM ads when you get traffic from the US compared to traffic from Nigeria. The CPM rate tends to be higher for traffic from tier one countries like the US, Canada, the UK, and Australia compared to tier 2, or tier 3. Therefore, aim to attract visitors from top tier countries to maximize your CPM earnings.
