Why 137-Year-Old Brand Bicycle is Making Bored Ape NFT Playing Cards

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In brief Playing card brand Bicycle bought a Bored Ape Yacht Club NFT for nearly $187,000. The brand will sell decks of playing cards based on the Ape, and may create further decks in collaboration with Bored Ape owners. The Bored Ape Yacht Club has attracted an array of celebrity and brand owners over the last year and a half. Some use the NFT artwork as a status symbol, while others tap the IP to create and sell their own products. The latest such brand to claim ownership is a unique one indeed: a physical playing card brand established in the 1880s. Bicycle Playing Cards, the long-runni ...

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