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What is your experience with SEM?

Kane

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SEM or search engine marketing is a marketing method that combines SEO and PPC. While SEO gets your site ranked on search engines, PPC is an advertising method where you pay the publisher for every genuine click. For PPC campaign, you will be bidding on keywords. SEM will rank your ad on paid search results and you pay the advertising company every time your ad gets clicked.
Have you ever tried SEM? What did you used SEM for? Did you meet your marketing goal?
 
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