Many people take good and serious decisions early in the year. Unfortunately, many of us over time forget these decisions. Some estimates indicate that 80% of people are losing their goals in the second month. The problem here is that we start with the firm determination of the new year, but when the positive results do not happen quickly. Or, the result seems very long. We are convinced that forgetting goals and looking for new things is not a problem. This pattern of behavior in the world of commerce is also very common. In the new year, many companies set a variety of new goals. Usually, costs are spent on these new goals. Managers seek to identify activities that should be maintained this year or activities that should be stopped this year.
Unfortunately, SEO often falls into the second category. This is mainly due to a lack of understanding of the nature of the SEO and how it works. The above companies may have targets to increase traffic to their site. But these goals have not been achieved swiftly. Online marketing strategies have been ignored.
The process of SEO is time-consuming, of course, if implemented correctly and with ethics, but the idea of a 12-month waiting period to get the desired outcomes makes many business owners turn away. Many business owners suspect To say that SEO is a quick solution to improve the backwardness of their business solutions. They consider SEO as a simple task by choosing a few keywords to get rank. But SEO is a very difficult task. In the SEO, there should be a continuous monitoring process, and re-adjusting processes will sometimes be a daily activity on the SEO.
While you may not have enough time and experience to apply SEO strategies. You can use the help of a powerful online marketing company to implement the S.M.A.R.T objectives. (S.M.A.R.T stands for specific goals, measurable goals, achievable goals, real goals, scheduling goals).
[font=Primary, Primary_Light, Primary_En, tahoma][img=600x400]https://www.web24.ir/Uploadfiles/editor/seo-smart-goals-01.jpg[/img][/font]
Set your SEO in line with the goals of S.M.A.R.T
If you have been active in a business for a while, you may be familiar with the term S.M.A.R.T. If you are not familiar with this term. The words S.M.A.R.T are abbreviated to the specified, measurable, achievable, real and timed objectives.
You can also use this method to set goals for your site's SEO rather than generalizing the objectives of the SEO two months after its launch. You will most likely be able to apply all the capabilities of the SEO to the correct and positive ones. If your only goal is to rank Google 1 for specific keywords. You may be disappointed and discouraged. Because you spent your money and time to get an unexpected and volatile goal.
Consult SEO experts for the right SEO strategy to grow your online business.
Instead of getting a list of goals that look good. Set up your goals as S.M.A.R.T. How to do this is as follows:
S stands for specific goals
Implementing tactics to measure the success and failure of SEO strategies when it comes to ambiguous and subjective goals is hard and difficult. It may seem like a specific goal to say that we want to rank with Google with a specific keyword. But Google's rank 1 is about how your business can grow and grow.
Many users' sites are ranked first for several keywords, but they have not benefited from this. Getting rank 1 for a specific keyword for small and medium businesses is very large and unattainable. A good and successful approach. This is to divide this big and daunting task into a series of smaller goals. Specifically, there are certain goals to look up the number of n contacts to the site. The number of n users will be redirected to the product page. Or sales of goods to a n user, this is one of the tactics of Internet marketing.
Another important point about clear goals is that all members of the company should be aware of it. So that they can do all they can to meet the target or even surpass it.
M stands for measurable goals
Objectives are better than ambitious goals. Because the specified goals are more easily measured. One goal, which is not a way to measure it, is practically meaningless.
The main goal of a higher and better ranking is for a keyword that increases the site's traffic, which is ideal for increasing site sales. In the process of receiving more traffic, many companies often ignore their important goals in their analyzes. In this section, you must also split large, long, and vague goals into smaller ones. Clear targets that can be measurable. Pay close attention to the amount of traffic you've got. What attracted people to your site. What encouraged them to buy. What time do you have the most traffic and which group of customers have visited your site. The detail in the analysis helps you to find measurable goals. These goals can be sustained and improved next year.
In SEO, there are many factors to measure. In our opinion, the following list, which has been collected from online review articles online, is a good starting point.
Ranking based on the conversion rate of natural and local keywords (Google's organic keyword conversion tracking tool must be enabled)
Ranking based on the secondary metrics of natural and local keywords
Flow of quotation (citation)
Trust Stream
Balance of trust and citation
Link Building Criteria
Total number of links made
Number of links from valid sites
The number of links from related sites
Real-world metrics (site sales, contact feedback, sign up for promotional email)
Increase normal traffic
Increase the number of site pages that generate traffic
What traffic is your brand?
Percentage increase in natural search conversion rates
Natural Search Effect (See the relevant statistics in the Google Search Console)
If the goals of the SEO are not measurable. Goals are not designed as S.M.A.R.T. Achieving such goals will certainly be very difficult.
A stands for Accessible Objectives
In the explicit goals section, we talked about the great and huge goal of reaching Google's rank 1. This goal is not an achievable goal. Remember that Google's rank 1 is not an achievable goal. Remember that gaining rank 1 for your competitor is also important. So keeping a good rank is more important than trying to get Google Rank 1.
How can an SEO goal be achieved? Ask these questions to get the right answer:
Do you have any resources to achieve these goals?
Do you know that those goals actually affect your business.
Are you among the sites that dominate the search results page?
Are you able to deal with heavier traffic?
Creates an unattainable goal. Be discouraged at the onset of implementing SEO strategies. Although a goal should challenge you, you should no longer be able to get out of the carriage.
R stands for real goals (recordable goals)
If your SEO goals include highly competitive keywords. You will have a hard and difficult fight.
Understanding the real needs, business owners should analyze and review their company's health and resources.
Failure and collapse are the natural consequences of the difference between the company's stated goals and the resources available to achieve the goals of the company.
In the SEO discussion, when we arrive at the R-word in S.M.A.R.T, this can be deduced from the term Relevant or relevance in the search for keywords for content creation. If you want to be a keyword on Google's first page, be sure that your product is related to that keyword. Then create the associated keyword with that keyword. Make sure that the generated content answers the call of the user who searched the keyword in question.
An indicator that can be used to determine the lack of communication in SEO is that the traffic level of the site increases, but the conversion rate does not increase.
The R profession is also attributed to the recorded word. Because it is measurable and measurable and learnable.
T stands for Scheduled Objectives
The time it takes to implement, monitor, maintain and view SEO results from other types of marketing is much more difficult, while we look forward to improving the SEO results. Google's algorithms are constantly changing and should be based on that setting on the site's SEO. There is no magic time to SEO, from several months to several years it may take time to see the positive SEO results. Nevertheless, the goals Great by dividing into specific, measurable, real and achievable segments that have a specific timeline for each of these goals. Available.
Having a specific time frame to achieve the goal is to maintain focus on the goal and increase the incentive to attempt to achieve the target. It is unlikely that deadlines for implementation are likely to be postponed, resolved or, in general, To conclude this discussion, we will list an example of a SEO whose goals are set to SMART:
A company plans to increase the feedback from natural search results by 25% over a year. We will do this by moving the target pages for the keywords from the bottom of the second page to the bottom of the Google index.
Specific Objectives: The company wants to increase the amount of interaction with the site by 25% natural search.
Measurable Goals: Ranking of pages with relevant keywords is easy to measure with jet software.
Objectives available: Improving the rating of the targeted pages is accessible from the target site.
True Goals: Given that the site is currently in the Google ranking, improving this ranking is logical and real.
Target Period: We have a 12-month deadline for implementing this project.
Although the objectives of S.M.A.R.T do not provide a series of dreaming goals, they can be measured with the help of them to improve the ranking of the site. Create SEO strategies that can be formulated. Great business and business goals will help.
Unfortunately, SEO often falls into the second category. This is mainly due to a lack of understanding of the nature of the SEO and how it works. The above companies may have targets to increase traffic to their site. But these goals have not been achieved swiftly. Online marketing strategies have been ignored.
The process of SEO is time-consuming, of course, if implemented correctly and with ethics, but the idea of a 12-month waiting period to get the desired outcomes makes many business owners turn away. Many business owners suspect To say that SEO is a quick solution to improve the backwardness of their business solutions. They consider SEO as a simple task by choosing a few keywords to get rank. But SEO is a very difficult task. In the SEO, there should be a continuous monitoring process, and re-adjusting processes will sometimes be a daily activity on the SEO.
While you may not have enough time and experience to apply SEO strategies. You can use the help of a powerful online marketing company to implement the S.M.A.R.T objectives. (S.M.A.R.T stands for specific goals, measurable goals, achievable goals, real goals, scheduling goals).
[font=Primary, Primary_Light, Primary_En, tahoma][img=600x400]https://www.web24.ir/Uploadfiles/editor/seo-smart-goals-01.jpg[/img][/font]
Set your SEO in line with the goals of S.M.A.R.T
If you have been active in a business for a while, you may be familiar with the term S.M.A.R.T. If you are not familiar with this term. The words S.M.A.R.T are abbreviated to the specified, measurable, achievable, real and timed objectives.
You can also use this method to set goals for your site's SEO rather than generalizing the objectives of the SEO two months after its launch. You will most likely be able to apply all the capabilities of the SEO to the correct and positive ones. If your only goal is to rank Google 1 for specific keywords. You may be disappointed and discouraged. Because you spent your money and time to get an unexpected and volatile goal.
Consult SEO experts for the right SEO strategy to grow your online business.
Instead of getting a list of goals that look good. Set up your goals as S.M.A.R.T. How to do this is as follows:
S stands for specific goals
Implementing tactics to measure the success and failure of SEO strategies when it comes to ambiguous and subjective goals is hard and difficult. It may seem like a specific goal to say that we want to rank with Google with a specific keyword. But Google's rank 1 is about how your business can grow and grow.
Many users' sites are ranked first for several keywords, but they have not benefited from this. Getting rank 1 for a specific keyword for small and medium businesses is very large and unattainable. A good and successful approach. This is to divide this big and daunting task into a series of smaller goals. Specifically, there are certain goals to look up the number of n contacts to the site. The number of n users will be redirected to the product page. Or sales of goods to a n user, this is one of the tactics of Internet marketing.
Another important point about clear goals is that all members of the company should be aware of it. So that they can do all they can to meet the target or even surpass it.
M stands for measurable goals
Objectives are better than ambitious goals. Because the specified goals are more easily measured. One goal, which is not a way to measure it, is practically meaningless.
The main goal of a higher and better ranking is for a keyword that increases the site's traffic, which is ideal for increasing site sales. In the process of receiving more traffic, many companies often ignore their important goals in their analyzes. In this section, you must also split large, long, and vague goals into smaller ones. Clear targets that can be measurable. Pay close attention to the amount of traffic you've got. What attracted people to your site. What encouraged them to buy. What time do you have the most traffic and which group of customers have visited your site. The detail in the analysis helps you to find measurable goals. These goals can be sustained and improved next year.
In SEO, there are many factors to measure. In our opinion, the following list, which has been collected from online review articles online, is a good starting point.
Ranking based on the conversion rate of natural and local keywords (Google's organic keyword conversion tracking tool must be enabled)
Ranking based on the secondary metrics of natural and local keywords
Flow of quotation (citation)
Trust Stream
Balance of trust and citation
Link Building Criteria
Total number of links made
Number of links from valid sites
The number of links from related sites
Real-world metrics (site sales, contact feedback, sign up for promotional email)
Increase normal traffic
Increase the number of site pages that generate traffic
What traffic is your brand?
Percentage increase in natural search conversion rates
Natural Search Effect (See the relevant statistics in the Google Search Console)
If the goals of the SEO are not measurable. Goals are not designed as S.M.A.R.T. Achieving such goals will certainly be very difficult.
A stands for Accessible Objectives
In the explicit goals section, we talked about the great and huge goal of reaching Google's rank 1. This goal is not an achievable goal. Remember that Google's rank 1 is not an achievable goal. Remember that gaining rank 1 for your competitor is also important. So keeping a good rank is more important than trying to get Google Rank 1.
How can an SEO goal be achieved? Ask these questions to get the right answer:
Do you have any resources to achieve these goals?
Do you know that those goals actually affect your business.
Are you among the sites that dominate the search results page?
Are you able to deal with heavier traffic?
Creates an unattainable goal. Be discouraged at the onset of implementing SEO strategies. Although a goal should challenge you, you should no longer be able to get out of the carriage.
R stands for real goals (recordable goals)
If your SEO goals include highly competitive keywords. You will have a hard and difficult fight.
Understanding the real needs, business owners should analyze and review their company's health and resources.
Failure and collapse are the natural consequences of the difference between the company's stated goals and the resources available to achieve the goals of the company.
In the SEO discussion, when we arrive at the R-word in S.M.A.R.T, this can be deduced from the term Relevant or relevance in the search for keywords for content creation. If you want to be a keyword on Google's first page, be sure that your product is related to that keyword. Then create the associated keyword with that keyword. Make sure that the generated content answers the call of the user who searched the keyword in question.
An indicator that can be used to determine the lack of communication in SEO is that the traffic level of the site increases, but the conversion rate does not increase.
The R profession is also attributed to the recorded word. Because it is measurable and measurable and learnable.
T stands for Scheduled Objectives
The time it takes to implement, monitor, maintain and view SEO results from other types of marketing is much more difficult, while we look forward to improving the SEO results. Google's algorithms are constantly changing and should be based on that setting on the site's SEO. There is no magic time to SEO, from several months to several years it may take time to see the positive SEO results. Nevertheless, the goals Great by dividing into specific, measurable, real and achievable segments that have a specific timeline for each of these goals. Available.
Having a specific time frame to achieve the goal is to maintain focus on the goal and increase the incentive to attempt to achieve the target. It is unlikely that deadlines for implementation are likely to be postponed, resolved or, in general, To conclude this discussion, we will list an example of a SEO whose goals are set to SMART:
A company plans to increase the feedback from natural search results by 25% over a year. We will do this by moving the target pages for the keywords from the bottom of the second page to the bottom of the Google index.
Specific Objectives: The company wants to increase the amount of interaction with the site by 25% natural search.
Measurable Goals: Ranking of pages with relevant keywords is easy to measure with jet software.
Objectives available: Improving the rating of the targeted pages is accessible from the target site.
True Goals: Given that the site is currently in the Google ranking, improving this ranking is logical and real.
Target Period: We have a 12-month deadline for implementing this project.
Although the objectives of S.M.A.R.T do not provide a series of dreaming goals, they can be measured with the help of them to improve the ranking of the site. Create SEO strategies that can be formulated. Great business and business goals will help.
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