What is personalised content? Why is it relevant?

[Good-Person]

There are many different kinds of people who visit different kinds of website in the world. The needs and purpose behind visiting a website may be different. This is why not all the people may be interested in all kind of content which may be published on your website. They may be looking for a particular kind of content. This is where personalised content plays a big role. So, what is it exactly?

 

[Kane]

Personalized content is the content that the visitors can relate to and have something as a take away. People visit website to find information. if the visitors cannot find the information that they are looking for, they will leave your website immediately. Therefore, your focus should be on providing personalized content that caters to specific group of people.