Paid advertisements is always very useful because it brings a more direct and immediate results. It's why most business make use of it at the inception of their brand. There are important factors to consider when running a paid ad which cost is one of them. But also, demographics and geography should be seriously looked into too. I believe that if you're trying to build both sales and organic traffic, they should be part of your ad campaign strategy.
What are your main strategies for your Ads campaign?
What are your main strategies for your Ads campaign?