I believe partnership is the best business model if you are starting out, do not have a lot of funds for investment, do not have expert level for managing business, and also do not want to take a lot of risks. One of the best things about building a business with a partner is you have access to fresh ideas. Maybe you have a great product, but success often depends on more than just the product itself. Marketing is a big part of it. If you're not great at marketing, having a partner who is a good marketer can make a big difference. For example, Apple became successful partly because of Steve Jobs, who was excellent at marketing.