Warner Bros Releases Ethereum-Compatible ‘Lord of the Rings’ NFTs

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At least one major Hollywood studio is looking to pivot its home entertainment business from DVD collections to NFTs. Warner Bros. is releasing NFTs for its iconic 2001 film “Lord of the Rings: Fellowship of the Ring,” the studio announced Thursday. The NFTs effectively function as an all-in-one digital experience and each include a 4K copy of the film, hours of bonus behind the scenes footage, lots of behind the scenes stills, and exclusive AR collectible assets inspired by the film. Web3 company Eluvio developed the NFTs and is hosting them, along with all the content data, via its ...

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