Top 4 TikTok Marketing Trends For Businesses

[Lily]

TikTok is not just for sharing videos or making money; it's a great marketing platform, especially if you're targeting folks under 30. Almost half of TikTok users are under 24 years old. Here are four popular TikTok marketing trends:

1. Influencer Collaborations: Partnering with influencers is an easy way to market on TikTok. It saves you the effort of building a following from scratch.
2. TikTok Advertising: Invest in TikTok ads to promote your business or products. It's a straightforward way to reach a broader audience.
3. Trending Sound Videos: Create videos using trending sounds. TikTok's algorithm loves them, making your content more likely to reach people quickly.
4. Brand Hashtag Challenges: Boost discoverability with hashtags. Encourage your followers to participate in brand hashtag challenges, making your content more visible.

By embracing these simplified TikTok marketing trends, you can effectively tap into the platform's youthful and active user base