The Secret to Getting Free Promotion for Your Small Business

[Dot]

The best things in life are often said to be free, and luckily for small business owners, that can often include promotion. Sure, you can spend lots of money on advertising and marketing, but if you know where to look (especially with the internet), you can get a surprising amount of promotion for entirely free. Want to know the secret? Keep reading.

Get On Social Media​

The number one way to get free marketing for your business is to get on social media. It might seem straightforward, but social media provides an incredible potential audience for no money. Sure, paid advertising can get you in front of more people quicker, but you can still create a free business profile on several platforms and post content.

Know Your Audience​

To avoid wasting your time maintaining ten different social media accounts, you should know your target market and use the platforms they’re most likely to use. If you’re aiming for Gen Z, for instance, Facebook probably isn’t the best way to go. They’re much more likely to use Instagram, so you’ll get the most out of your time by creating profiles on those apps instead.

Once you’ve determined the best platforms for your time (and you should select at least three platforms to vary your audience), you have to know what information your target market needs out of your posts. Are they more inclined to watch videos? Focus your social media campaign on creating video content. Will they visit a blog? It might be time to create your own business blog.

The key to your social media marketing is to avoid straight-up promotional content all the time. Think about your own social media feed. If you’ve got a business that’s just constantly feeding you advertisements all the time, are you likely to unfollow them? You probably are. Instead, you’re more likely to follow businesses that deliver some value to you, whether it’s in the form of entertainment or education.

Tips for Creating an Awesome Social Media Page​

Now that you know why you need to have your business on social media, it’s time for some tips on just how to create a great social media page for your business:

• Design a good logo. An essential part of your brand development plan should be a really great-looking logo. If you don’t have one yet, head to LogoCreator, where you can design one completely for free.
• Establish your brand’s voice. The brands with some of the best social media pages have a distinctive voice. Wendy’s, for instance, is well-known for trolling other fast-food companies on Twitter. Your social media voice should match other company communications, like email newsletters, for consistency.
• Build a company website. Your social media should have some sort of website where your posts can take interested customers. This website should be optimized for viewing on mobile devices and should make any purchasing options quick and seamless. Here are some good tips for how to create a business website designed to sell on social media.
• Experiment with your content. Before you jump into paid advertising, you should figure out what works for your target audience, which means you’ll be doing some experimenting. Use organic posts to build your audience, and include multiple types of content in each post to figure out what does very well. For instance, if you include a video, an infographic, and an article in a post, the video might capture a larger audience than the article does. Figure out what works and repackage content to save yourself time and energy.

 

[kayode10]

One of the ways in which you can get free promotion for your business is to sponsor an event. Your business name will be among does they are going to announce as a sponsor of the event.

 

[Tislad]

One of the ways in which you can get free promotion for your business is to sponsor an event. Your business name will be among does they are going to announce as a sponsor of the event.

Well another way is print a t-shirt for yourself and wear around like a banner from there people will know the name of your product and from there patronage will come.

 

[Essy]

One of the ways in which you can get free promotion for your business is to sponsor an event. Your business name will be among does they are going to announce as a sponsor of the event.

Sponsoring an event would require you provide something to the host of the event most times in monetary terms so one can say that's an entirely free method of promotion.

 

[kayode10]

Sponsoring an event would require you provide something to the host of the event most times in monetary terms so one can say that's an entirely free method of promotion.

I agree with you but one thing I want you to know is that nothing is absolutely free in this world. the amount you are going to pay by sponsoring a program is fallacy compared to the amount you spend on advertisement.

 

[Essy]

I agree with you but one thing I want you to know is that nothing is absolutely free in this world. the amount you are going to pay by sponsoring a program is fallacy compared to the amount you spend on advertisement.

True, nothing is absolutely free, even advertising on your social media accounts would require you have data which costs money but it costs way lease than sponsoring or online ads

 

[eLdavis]

These are great tips, you can make use us, I feel the use of social media and knowing your target audience goes together, for your post on social media to be effective you need to know your target audience and what attracts them.

 

[Yhubee]

Any business be it small or large can be successful with effective planning and efficient business strategy

 

[tyrim88]

This is a very good tip for promoting your business, One of the thing that a business owner should do is to really undrstand what his potential customers wants and focus on delivering that to them.It is not good to be allround generick.

 

[Odunladeseunvictor]

The best way you can get promotion fast in a workplace, you have to be diligent at the place of work and be transparent in everything you do.

The best things in life are often said to be free, and luckily for small business owners, that can often include promotion. Sure, you can spend lots of money on advertising and marketing, but if you know where to look (especially with the internet), you can get a surprising amount of promotion for entirely free. Want to know the secret? Keep reading.

Get On Social Media​

The number one way to get free marketing for your business is to get on social media. It might seem straightforward, but social media provides an incredible potential audience for no money. Sure, paid advertising can get you in front of more people quicker, but you can still create a free business profile on several platforms and post content.

Know Your Audience​

To avoid wasting your time maintaining ten different social media accounts, you should know your target market and use the platforms they’re most likely to use. If you’re aiming for Gen Z, for instance, Facebook probably isn’t the best way to go. They’re much more likely to use Instagram, so you’ll get the most out of your time by creating profiles on those apps instead.

Once you’ve determined the best platforms for your time (and you should select at least three platforms to vary your audience), you have to know what information your target market needs out of your posts. Are they more inclined to watch videos? Focus your social media campaign on creating video content. Will they visit a blog? It might be time to create your own business blog.

The key to your social media marketing is to avoid straight-up promotional content all the time. Think about your own social media feed. If you’ve got a business that’s just constantly feeding you advertisements all the time, are you likely to unfollow them? You probably are. Instead, you’re more likely to follow businesses that deliver some value to you, whether it’s in the form of entertainment or education.

Tips for Creating an Awesome Social Media Page​

Now that you know why you need to have your business on social media, it’s time for some tips on just how to create a great social media page for your business:

• Design a good logo. An essential part of your brand development plan should be a really great-looking logo. If you don’t have one yet, head to LogoCreator, where you can design one completely for free.
• Establish your brand’s voice. The brands with some of the best social media pages have a distinctive voice. Wendy’s, for instance, is well-known for trolling other fast-food companies on Twitter. Your social media voice should match other company communications, like email newsletters, for consistency.
• Build a company website. Your social media should have some sort of website where your posts can take interested customers. This website should be optimized for viewing on mobile devices and should make any purchasing options quick and seamless. Here are some good tips for how to create a business website designed to sell on social media.
• Experiment with your content. Before you jump into paid advertising, you should figure out what works for your target audience, which means you’ll be doing some experimenting. Use organic posts to build your audience, and include multiple types of content in each post to figure out what does very well. For instance, if you include a video, an infographic, and an article in a post, the video might capture a larger audience than the article does. Figure out what works and repackage content to save yourself time and energy.

 

[Tislad]

Any business be it small or large can be successful with effective planning and efficient business strategy

True all been effective will surely make a business grow but we shouldn't forget that even with all this you business strategy isn't complete without humility in customer relationship.

 

[Justin]

Technically speaking, social media is free platform for business promotion. However, free promotion does not help. You need to run ads to gain traction on your business and improve sales.

 

[Immilash]

that's true ,you've stated it all clear ,but in addition to what you've said ,you also need to be brave, there are many challenges in business but been brave also helps out

 

[Emmy]

All you have stated has said a lot about free promotion. Social media is a platform to promote business but you must also ensure you render good service to your customers. That is the main thing that can give free promotion because it helps to get good reputation.

 

[Laurentta]

These are all great tips to promoting one's business. The key thing is advertisement and the best place to do that is the internet because almost everyone is on the Internet these days.

 

[Seno inyang]

There are plenty free ways to market your business...
capture email data.
email marketing.
video marketing.
post to Facebook.
interact with industry experts on twitter.
create an Instagram.
generate website traffic with Pinterest.
build your network on LinkedIn.
start using Google posts.
publish to google plus-yes, really!
run social media giveaway.
engage with social influencers.
ask your customers for testimonials.
google analytical.
contributions to forums, blogs and discussions ETC

 

[Kane]

There are numerous free promotion methods and free promotion platforms, however, just beccause there are free promotion methods and platforms do not mean these methods and platforms will help you generate sales.

 

[Alogakho Esson]

I feel it depends on how a business owner get his client at the moment because he need to create audience with his page to get quality control of his market share the vision and innovation

 

[joy101]

Social media can help you to promote your business social media is a good platform to promote your product, this platform will help you to generate more traffic to your business.

 

[Immilash1]

That's a nice tips. In other to make your business successful,how you interact with your customers is very important you need to give them the best they needed from you.thats also a business tips that leads to success.